Rebranding Your Website with Alpine Investors-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer
Ever wonder what it’s like to rebrand an entire website? Graham Weaver and Alpine Investors know, but in case you weren’t sure, it’s loads of hard work every time. Fortunately, Alpine put together a great team to get it done—and why, yes, I was part of it! This post will show you just what kind of effort goes into a task that big, so come with me and let’s go rebranding with Alpine Investors.
First, I did a few months’ prep work with the client. We drew up inspiration boards to organise and develop our vision for how the eventual photoshoot would go, and how it would integrate into the broader rebranding. Alpine, showing attention to detail, hired a wardrobe stylist who was key in organising everyone’s looks before the first picture was taken. She drew up a mood board to plan, and when the time came for the shoot, she steamed and ironed clothing and prepped it for the shoot, and even stayed on set to pin clothing where needed. We also worked with their creative agency Mucho.
The shoot itself required a big, talented team. A digital technician was on-site to help the client select images fresh off the memory card as they became available. Two lighting assistants were there the first day to help set up equipment I’d need for that day’s set and future sets. Wait, did I say the first day? You bet I did.
The full photoshoot lasted over six days! I did say rebranding was a lot of work. We created a studio setting in the client’s office, then moved outside the studio to use the office itself for backgrounds. From there, we traveled to several outdoor locations across San Francisco. But that’s not all. I created an image content library of stock photos of clients working, shots representing family life and the values of the company, and sets of photos focused on empowerment and diversity.
Yes, you need all that for a website rebranding, but even after the new website was built, we continued working together to update headshots and add content to that image library. There’s a real benefit to having a good connection with a professional brand photographer, and Graham Weaver and Alpine Investors know that, too.
If you’re looking at rebranding or website redesign here’s an article from a colleague.
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If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!
Toronto Corporate Headshot Event and Branding Photographer and Videographer