Elizabeth Brunner of Piece x Piece - from a Toronto Corporate Headshot And Event Photographer

Elizabeth Brunner of Piece x Piece - from a Toronto Corporate Headshot And Event Photographer

If you haven't been to the Piece x Piece website in a while, you are in for a treat. Elizabeth Brunner has created an entirely new line of apparel and home goods. These stunning pieces are all hand created using natural dyes. Be sure to click the links above to see her newest work. I had the opportunity to photograph Elizabeth a few years back for SOMA magazine. Check here to read the original article. It was then I came to her studio for a tour and got to see how she works.

Everything at the studio is organized beautifully and is flooded with beautiful eastern light looking over the San Francisco Bay. At this time she was creating garments that were made PiecexPiece of remains from other designers and putting them together in her own amazing one of a kind creations. Her goal has always been to be sustainable and use what we already have, to be kind to the environment, and make a peaceful space for the future.

I wanted to share these photos again because I just loved them. Elizabeth is such a lovely designer and human that I couldn't help but republish the photos on my own blog. If you want to see her new work, do click through to her website on the links above. It is just extraordinary.

If you like this post please consider following my blog, as Toronto’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Hackbright Academy Engineering School for Women - Toronto Corporate Headshot And Event Photographer

Hackbright Academy Engineering School for Women - Toronto Corporate Headshot And Event Photographer

I recently had the opportunity to photograph this whip smart group of women for their app presentations and their potential employer interviews. Wow! Was I blown away. These women were on the cusp of graduating from their intense 12 week bootcamp. They were happy, they were confident, they were ready to take silicon valley by storm.

The apps that these women were creating were innovative and something there was a need for. They created anything from a service to link up with friends schedules, pet adoption, exercise plans, to a full wardrobe stylist closet organizer. Upon graduation a red hooded sweatshirt is given in lieu of a cap and gown. This is a fantastic idea as after they move on they will always be able to recognize their peers in San Francisco or the world by their sweatshirts. After the presentations the students then had a speed dating style interview with potential employers from around the bay area which included; facebook, google, uber, lyft, skype.

The school is taught by an incredible staff of brilliant educators, some of them even graduated from Hackbright and are so passionate about the school they want to teach the next generations. What I love about Hackbright Academy is just that, it is a group of women supporting and encouraging women. When you tour the school you can feel all the positive and desire for each other to succeed from the signage on the walls, to how the classes are taught. It truly is incredible to see how uplifting it can be for women to be in a school together and know that there are others like them preparing for the workforce of a male dominated industry.

If you like this post please consider following my blog, as Toronto’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

MightyPR: Working with a PR firm from a top Toronto Corporate Headshot And Event Photographer

MightyPR: Working with a PR firm from a Toronto Corporate Headshot And Event Photographer

I love Mighty!! They are a group of the coolest women out there in PR. They are constantly striving to give their clients the best that they can and I'm so happy every time I get to work with them.

Rebecca Fuller, Candace Locklear and June Parina have such strong chops for the San Francisco Bay Area it's unreal. I had the opportunity to work with them on a project photographing a Venture Capital company DCM. The photoshoot was of their full team and they had all flown in from China for a conference and had 20 minutes to pop out for their photos. I brought with me two photo assistants, and a hair and make up artist to be able to make sure the photos were fantastic. The shoot was in one of the suites in The St. Regis Hotel. I went to the hotel the week before and did a full site survey for the 17 person photoshoot. We brought in furniture from around the hotel, moved out furniture and set up the suite like a photo studio. During post production we dropped in a background so that everything behind the subjects was smooth and clean. The end result was fantastic. Everyone in the photos look great I was really happy with the client and the experience with Mighty.

If you like this post please consider following my blog, as San Francisco’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Index Ventures Environmental Headshots - venture capital photography san francisco

Index Ventures Environmental Headshots - venture capital photography san francisco

When Index Ventures approached me to created headshots for their venture capital, I jumped at the opportunity to create a custom look just for them. If you know what a venture capital company is you know that Index Ventures is big time. Like for real big time so much so that they're referenced in the hit HBO tv show Silicon Valley as the litmus for Venture Capital. They represent companies such as ASOS, Blue Bottle Coffee, Zendesk, Skype, and Squarespace.

So needless to say it was really important to get it right. They wanted to have a light, friendly, approachable look. Not stuffy, not corporate, not buttoned up at all. We had several chats about the direction to go and decided that photographing in their offices would capture them at work but also show them how they were. Looking directly at camera would break the fourth wall and they wanted to keep the feel of casual. Of course like every executive I photograph there is a very small window to take photos. When I was at their offices I had a few short minutes to set up lighting at their offices, take their photo then I had to clear out and wait for the next executive to be ready to be photographed. It was definitely very exciting to be ready to just jump right in, but it also meant that I had to be on my game as there was natural light, and artificial light that needed to be balanced as well as ensuring my subjects were at ease.

Index Ventures were incredibly happy with the result and have used the images for years all over their site and blog.

If you like this post please consider following my blog, as San Francisco’s Top Corporate Headshot and Event Photographer. You can also find me on my google+ page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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 San Francisco Corporate Headshot Event and Branding Photographer and Videographer 

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com https://www.lizcaruana.com/ 

 

Venture Capital and Start Up Headshots from a top Toronto Corporate Headshot And Event Photographer

Venture Capital and Start Up Headshots from a top Toronto Corporate Headshot And Event Photographer

If you've read my blog before you've seen me write about Venture Capital and Start Ups. This post is a little different. So many companies go with the standard white background or light grey. Why? It's so so so corporate. Venture Capitalists and Start Ups want to be anything but corporate. Luckily there are many ways to steer clear of that look and one of them is using colorful background paper and colorful clothing.

If you can think of a background color I can provide that for you. But more so, a colorful background is an opportunity to be more playful in your photos. To break from the mold and show your team's personality and style. It is also an opportunity to show your company's branding color. Or why don't do multiple colors.

I'm sure you have that shy and timid employee at your company and what better way to help them break out of their shell than have something fun for them. Or even better help that person who is already outgoing to have even more fun and be excited by the fact that you know how to represent your company in a really cool way.

Why not take a leap and have your team do colorful headshots this time around and update your entire website!!!

If you like this post please consider following my blog, as Toronto’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Why you always need to grey card - from a top Toronto Corporate Headshot And Event Photographer

Why you always need to grey card - from a top Toronto Corporate Headshot And Event Photographer

Ever wonder why I always have an assistant pop one of those little rectangular color charts in front of you before we photograph? It's for white balance. Yep. Seems odd. The whole concept is complicated but essentially you need to have a the true version of the color under the lighting that you will be using as a test photo. Below are examples of my assistants having a blast and making silly faces and mugging while holding the chart.

The chart that I use is the MacBeth Color Checker. Today they go for about $80 on Amazon, B&H and Adorama. I first used this chart when I worked on tv shows and movies and still use it today. Of course I have bought several new ones as if it wears out, the color is no longer accurate.

Here's how you use the thing. You take a photo with the chart under the subject's face (ie. most important part of your photo). Then you start taking your photos as normal. If you change your lighting during the shoot you need to do another chart so that you ensure the color is accurate. When you bring the photos into post production you will reference this chart and click on the middle grey color with your white balance tool to adjust the photo so it is accurate. It is especially important to use this chart when photographing portraits outside as the color temperature changes when it's cloudy, to sunny, to half sunny and half cloudy. It is your best tool to ensure you have the best photos you can. Without this tool you are just winging it and that really is not professional.

You can also buy a smaller version of this chart to put on a lanyard and it comes in white, grey and black and is the x-rite version. This is great for situations when the sun and clouds are constantly changing.

If you like this post please consider following my blog, as Toronto’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Group Portraits Behind the Scenes: from a Toronto Corporate Headshot And Event Photographer

Group Portraits Behind the Scenes: from a Top Toronto Corporate Headshot And Event Photographer

Group photography may seem like a walk in the park. Get everyone to look at the camera at the same time and then take the photo, and voila! Group photo! In reality it's not as easy as that. In this article I'll show you some before and after of how a group photo starts and ends.

Placement of your subjects if incredibly important when planning out a group photo. Height of each person, what they're wearing, and how they are sitting or standing lends to the over all final image. Annie Liebovitz and Art Streiber do excellent work with their group photos, however more often than not corporate group photos are rushed and subjects are not as experienced as the actors and models that these celebrity photographers do.

The way I succeed at creating and capturing corporate group photos is to be as prepared as possible. I pre scout the location with the company PR person so I know what light I've got and what I need to bring, as well as how large the room is. We talk about furniture and props that need to be removed and what can be brought in to enhance the photo. My team and I turn up to the location three hours before the load in and test light. Multiple rows of people mean that the lighting has to be incredibly exact otherwise you risk having shadow on the rows behind and out of focus photos. 

Once everything is set up I have each person come into the room one at a time and then sit and wait for the next person. We arrange subjects and take the photo as fast as possible. I photograph using a tripod as it is likely that I'll be needing to take heads from one photo and put them on another. Group photos NEVER have everyone looking correct at the same time. After the shoot I start the post production process often dropping in a background to account for the photo not being taken in a studio but in a hotel suite, or side conference room. And Ta da!!!! Group corporate photos!

If you like this post please consider following my blog, as Toronto’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Studio Headshot Mini Sessions April 22nd - san francisco corporate headshot photographer

Studio Headshot Mini Sessions April 22nd - san francisco corporate headshot photographer

Sunday April 22nd I'll be opening my studio up for a short window to do corporate headshots. I'm offering white background and light grey background. If you are an individual and want to update your headshot this is perfect for you! Prices vary for session types.

There are only a few spots left so be sure to sign up now!!

If you like this post please consider following my blog, as San Francisco’s Top Corporate Headshot and Event Photographer. You can also find me on my google+ page and LinkedIn.

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 San Francisco Corporate Headshot Event and Branding Photographer and Videographer 

 

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com https://www.lizcaruana.com/ 

Why You Need Images For Your Press Release-from a top Toronto Corporate Headshot And Event Photographer

Why You Need Images For Your Press Release-from a top Toronto Corporate Headshot And Event Photographer

Did you just make a major company announcement and not include photos? No for real!?! Are you serious. That is a definite faux pas if you want to have eyes and ears on your company. These days if there is no photo, then it didn’t happen. Companies like SparkPr that I’ve worked with in the past do an excellent job of making sure you have an impact.

How can you always make an impact with your press release? I’ve got some suggestions for you. A few instances where it’s easy to have a photo are: a new hire, promotion, or job title and scope change you need to have an accompanying photo. There’s also the big conference that’s coming up, or the one that just past. See what I mean here?

So how can you make sure you always have a photo for the occasion? Have a photographer regularly photograph your team so you have up to date photos of everyone. Have all of your events photographed so that you can use them as a catalog to draw from for announcements. Also, it’s always a good idea to have photos of the office with and without people to be able to keep in a catalog too.

What if you’ve used all these photos already and you need more photos? What if you don’t want to hire a PR company? Easy Peasy, you should consider photographing Corporate Brand stories that tell the brand of your company. What does that even mean? Well, the story of you and your customers, potential customers, your day to day, your prep for meetings, travel, there is so much to share about your company that it’s good to consider doing a full social media shoot for Facebook, Instagram, and Twitter to be able to have a story to tell even when it isn’t a press release. Having loyal followers and interest in your company means there is potential for growth and that you are more relevant. I offer year long plans where in just four shoots I can provide you images for the whole year!! Boom! I just made your life easier! Contact me today to chat about how I can transform your company’s social media and website imagery.

If you like this post please consider following my blog, as San Francisco’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Capturing Key Event Moments(Part 3 of 3): Recruiting a Top Toronto Corporate Headshot And Event Photographer

Capturing Key Event Moments(Part 3 of 3): Recruiting a Top Toronto Corporate Headshot And Event Photographer

In my experiencing photographing corporate events and conferences, there is often a lot of content and information packed into a short timeframe. This makes prioritizing those photo-worthy moments ultra important. Strategizing during a pre-production meeting with the client or planner is crucial for mapping out the moments that matter most and making sure they’re captured at your event.

Generally speaking, here are some important rules of thumb to consider when pursuing a photographer for your corporate event:

1. If your budget is limited, stick to one or two key aspects of the event rather than trying to capture a little bit of everything in a short amount of time. Concentrating on a specific area or session will allow me to thoroughly tell the story of that aspect through visuals.

2. Keynote speakers, Breakout spaces, Brand Activation, Trade Show Environments and Cocktail Receptions are standard elements of most events that photograph well. Visual representation of paid components of the event (i.e., keynote speakers, entertainment, activation) as well as candid.

3. Focusing my efforts on key elements of the event will maximize my time and your budget. Typically, event registration, meal time and late night social events are components of a corporate event not worth spending too much time or money on as these don't propel the story or do much to represent your brand.

If you like this post please consider following my blog, as Toronto’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Have Camera, Will Travel(Part 2 of 3): Recruiting a Top Toronto Corporate Headshot And Event Photographer

Have Camera, Will Travel(Part 2 of 3): Recruiting a Top Toronto Corporate Headshot And Event Photographer

For many photographers, our work is organized by season and next on the calendar is conference season. Corporate event photography is a natural extension of the corporate headshots I take and is something well-suited to my style. Many clients that have initially enlisted me as their headshot photographer, incorporate me into their conference event planning as well. Here’s why:

1. Maintaining a consistent look and feel is an important part of brand identity. Telling the story through strong imagery is an aspect I excel in. So whether the setting is your office boardroom or the ballroom at a conference venue, I can easily adapt while maintaining the look and feel of your brand.

2. I’m mobile! Past clients have found it worthwhile to carry an existing relationship with local vendors like me, out of city or state to their event. I’m happy to discuss options for flying to your event with my gear in tow. The security of working with someone you know and trust greatly outweighs the risk of soliciting a local vendor in the host city for your event.  

Consider San Francisco’s Top Corporate Event Photographer for your upcoming corporate event needs, whether it be near or far. Contact me today for a quote and to discuss out of city or state photography opportunities. Stay tuned to my blog for more to come on my corporate event photography series.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

It’s Business Time(Part 1 of 3): Recruiting a Top Toronto Corporate Headshot And Event Photographer

It’s Business Time(Part 1 of 3): Recruiting a Top Toronto Corporate Headshot And Event Photographer

Conference season is on the horizon and corporate event planners are busy dotting their i’s and crossing their t’s in preparation for upcoming symposiums, trade shows and meetings. In this multi-part series, I’m outlining the pros (of which there are plenty) of hiring a professional event photographer, such as myself, for your 2018 conference. 

There are many use-case scenarios for employing a professional photographer at your next industry meeting but today we are focussing on documentation! It may seem obvious, but the candid photos I capture at these functions not only document the many moments that occur during an event, but also the nuances and energy. The possibilities for publishing these photos are wide-ranging.

1. Streaming! Candid photos are excellent for streaming, slideshow-style, while the event is still in action. Projected onto big screens during meal times, in breakaway spaces or on digital signage throughout the event site are some examples of how you can showcase these images. The near real-time publishing of candid shots helps to illustrate what delegates may have missed as well as highlights from the previous days’ events.

2. Content! These types of images serve as excellent content for websites, email newsletters and social media channels dedicated to the host organization(s), venue(s) or association(s). Keeping these channels updated is crucial for catching the attention of stakeholders, customers, prospective customers, competitors and more.

3. Hashtagging! Populating event hashtags on platforms such as instagram and Twitter with professional imagery is a great way to keep your event content current. Interspersing user generated content with professional content will also attract views and engagement.

Have a look at my corporate event photography portfolio and let’s discuss how one of San Francisco’s Top Corporate and Event Photographers can help attract the right kind of attention at your next event. Contact me today for a quote and continue to follow along on my blog as I continue my series on corporate event photography. You can also find me on my google page and LinkedIn.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

How to choose your photographer - from a top Toronto Corporate Headshot And Event Photographer

How to choose your photographer - from a top Toronto Corporate Headshot And Event Photographer

“How to choose your photographer” is a topic that resonates with me, because so much of it comes down to expectations. If those expectations aren’t addressed upfront or addressed honestly, there’s a good chance both the photographer and the client will experience some dissatisfaction. Here are some tips for choosing the right photographer for your corporate headshots:

Know your needs

In my earlier posts I noted that if you want a corporate headshot that meets your needs, you need to go into your shoot knowing what your needs are. For example, perhaps you want to work primarily in black-and-white. Or, perhaps you want the option of having your photos heavily photo-shopped. Or, maybe you want someone that has a lot of experience working on location. Understanding this in advance of sourcing a photographer will help you source the right photographer.

Do your homework

Now that you know what your needs are, it’s time to spend a little time digging around the websites of the photographers you’re considering. Look at their portfolios. Ask for referrals. Speak with those referrals. Think about what it is that you like or don’t like about certain photos. Is the photographer’s style appealing to you, or do you find yourself primarily thinking “I wouldn’t want that for me”? If it’s consistently the latter, it might be time to move on.

Take time for a consultation

Whether it’s over a coffee or on the phone, I like to get to know my potential clients. This is because chemistry matters, and because I ultimately want them to feel comfortable working with me. A consultation can help you determine if you’re going to jive with your photographer, and if your personalities are a good fit. For example, if you’re on the quieter side, you may not work best with a boisterous, mile-a-minute talker. Sometimes, a 15-minute conversation can make a world of difference.

Talk Budget

It's important to talk with your photographer about budget. If you are looking for something special you may need special equipment, or special post production. It may not be much more to add those requests in, or any more at all but be sure to talk about your full budget for the project.

If you like what you’ve read in this post, why not visit and subscribe to my blog, my google page, twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with San Francisco’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Strategies For The Best Corporate Headshots: from a top Toronto Corporate Headshot And Event Photographer

Strategies For The Best Corporate Headshots: from a top Toronto Corporate Headshot And Event Photographer

One of the less obvious aspects of my work that I pride myself on is my organizational skills. A shoot is only as smooth as the photographer is prepared and that includes communication with the client in lead to the shoot day. I like to ensure that every detail is considered, no matter how minor. This means that I can focus on the criteria that controls the image quality during the day of our shoot. Coming soon will be a FAQ page on how to prepare for your shoot. Till then, read on.

Here are some things to consider when scheduling a corporate headshot photoshoot that will help articulate your goals and give me the tools required to ensure your shoot is a smooth success!

• What is your end game? How you plan to use your images (print, digital, portrait, landscape, etc) will help me better prepare.

• How many headshots are we capturing? Creating a schedule in advance is something I can help with and will assist greatly in the planning process.

• What are your brand guidelines? This gives me a better understanding of the overall look and feel of your organization and whether there are certain colours or framing I should avoid.

Sometimes there are variables that are out of our control: weather, equipment malfunction, unexpected delays. Rest assured that I have contingency plans for almost any situation and work well under pressure!

A quality finished product is my goal, whatever the road to get there looks like!

So let’s map our course and plan a smooth journey to updating your headshots!  Contact me today for a quote and be sure to follow along on my blog, as I share tips as San Francisco’s Top Corporate Headshot and Event Photographers. You can also find me on my google page and LinkedIn.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Top Tips For Outdoor Corporate Headshots from a top Toronto Corporate Headshot And Event Photographer

Top Tips For Outdoor Corporate Headshots from a top Toronto Corporate Headshot And Event Photographer

When you hear the phrase “location, location, location…” what comes to mind? For a top corporate headshot photographer, I can tell you the logistics that come into play when a client requests to shoot outdoors. Topping that list are weather and permits. Even the best laid plans can be foiled by a breeze and living and working in the microclimates that exist in San Francisco add some extra spice to the mix.

Don’t fear. Shooting your corporate headshot outdoors is possible! It is made even better when the client has some flexibility and a contingency plan, both of which I am happy to help guide you with.

“Hey Mother Nature! I’m going to need you to tone down the wind for a minute!”

With seventeen years in the photography business I've faced every weather pattern possible.  Come wind, cold, rain or even snow, it was my job to capture a magical moment in some of the toughest conditions. Natural elements are a normal consideration when shooting outdoors and it is amazing what can be achieved.

If an outdoor setting is what best represents your brand or organization, consider several locations, access to these places and whether they are public or private property. Seeking a soft, dusky glow in your portraits? Be mindful that it may take several sessions to capture your entire team as natural light, while beautiful, is fleeting and requires a level of efficiency and expertise.

I am experienced and familiar with many natural settings that are ideal for shooting in and around the San Francisco Bay Area so feel free to leave the location scouting in my hands.

Stay tuned for more outdoor shooting tips and samples on my blog, as San Francisco’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Teeth or No Teeth? Smile Tips From a Top Toronto Corporate Headshot And Event Photographer

Teeth or No Teeth? Smile Tips from a top Toronto Corporate Headshot And Event Photographer

The question of whether to smile using teeth during a corporate photo shoot is one that comes up consistently, so I figured I would blog about it and put your questions at ease. Unless you have had modelling experience, many people are unfamiliar with the way their image is portrayed when captured professionally. My job is to capture the best, most natural version of yourself and here’s how you can help. This is not a post telling you to go to the dentist, though I highly recommend mine Dr. Aja Hall. Today I'm sharing how to look your best, most natural, and confident.

Are you normally someone who sports a toothy grin? Do you feel confident when your teeth are exposed? Or are you someone who prefers a sly grin? Do you have dimples that are exposed when you smile? Do your eyes naturally close or do you squint when you smile? Familiarize yourself with your smile and the way it manipulates your face by practising in the mirror before your shoot. Some people have fine lines or wrinkles that are emphasized by a bigger smile, or a double chin that reveals itself when smiling a certain way. Knowing these things about your own smile will help our shoot to go smoothly.

Sometimes the best smiles are revealed mid-laugh, so if you’re feeling nervous on the day of your shoot, prepare some mental jokes that will loosen you up or suffer through my attempts at comedy (hint: it’s pretty cheesey!).

Ultimately, there is no right or wrong approach. This isn’t a passport photo or mugshot, so have some fun, loosen up and bare those pearly whites (or don’t - it’s your call)!

Ready to flash your smile for the camera? Contact me today for a quote. Follow along on my blog, as I share tips as one of San Francisco’s Top Corporate Headshot and Event Photographers. You can also find me on my google page and LinkedIn. I can`t wait to meet you (and your smile)!

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

New Year, New Me: NOW is the best time to update your company's Corporate headshots: From a Top Toronto Corporate Headshot And Event Photographer

New Year, New Me: NOW is the best time to update your company's Corporate headshots: From a Top Toronto Corporate Headshot And Event Photographer

With the dawn of each new year comes an overwhelming mental list of to-do’s or at least, to-do-more-of’s (exercise, practise gratitude, meditate) or maybe, to-do-less-of’s (complain, consume, criticize). While re-starting an old exercise routine that fell off the rails before the holidays or cracking the spine of your brand new gratitude journal are worthy goals, have you considered adding a new headshot to the list? Here’s why the start of a new year is as good (if not a better) time as any to do so:

1. “New Year, New Me”: this new school adage actually bears more weight than its words. So many of us focus on appearance-based goals in the hopes of improving upon our previous year’s selves. Why not use a new headshot to set the tone for the new year? A refresher headshot each January is prime time to update your image, along with your list of personal and professional goals for the coming year.

2. Page one of 365: The analogy that a year is like a book and you have 365 days to narrate your story is an intriguing one. If January is chapter one, how do you want to start the story? Using a fresh new image to guide the next dozen chapters is a great way to begin. Let your achievements, milestones and even struggles be the cornerstones of your book in 2018.

3. Update your yearbook: Are yearly headshots really necessary? Yes! Do you really think Sally’s headshot from 1997 is reflecting her current best self? Or that the transition lenses Allan is sporting in his headshot are portraying his best self? Consider your company roster like a class. Capturing annual headshots of your team is essential. This not only keeps a consistent look and feel among all headshots but provides an opportunity to showcase new personnel as well. Take it from a professional, transition lenses are never a good idea for portraits!

If you’re ready to adopt these resolutions and renew your company’s headshots, I would be happy to help your team present their best selves. I love working with repeat clients on a yearly basis and would be happy to discuss options to work this into your annual plans.

Stay tuned and subscribe for more portrait tips and behind the scenes action on my blog as San Francisco’s Top Corporate Headshot and Event Photographer. You can also find me on my google page and LinkedIn.

Ready for a quote? Contact me today!

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

It's time to book your Holiday Party Photographer - From A Top Toronto Corporate Headshot And Event Photographer

It's time to book your Holiday Party Photographer - From A Top Toronto Corporate Headshot And Event Photographer

It's getting to be that time of year where the we start counting down the days til the holidays. The decorations are going up, the stores are filling with treats and costumes, and people are a little more cheery. In San Francisco and the Bay Area it's still warm out but the chilly days are coming and soon everyone will be bundling up.

The work holiday party generally happens anytime in the month of December and booking a photographer needs to happen early as there are so many parties happening you'll want to book soon, or confirm as soon as possible. Event venues, all over the city are booking or booked, so if you haven't gotten to the location book soon, or think about a fun unconventional venue that would be a great backdrop for your holiday party. I've photographed at so many wonderful places around the San Francisco Bay Area, but some one of my favorites is the Hiller Aviation Museum.
 

The venue is huge and has a side for dinner and dancing a side with all the planes. You can always have your party at an iconic spot like The Palace It's classic San Francisco, stylish and beautiful it feels festive all year long. If you're having a smaller party I would even suggest The Battery. Try and book the rooftop. It has stunning views of San Francisco that you won't regret it.

Why would you hire a photographer for the holiday party you ask? It may not seem as important as a conference, or headshots, but it is a time where you can have a professional capture genuine moments of your team. Moments that will bring the team closer and remember when everyone can have fun and let loose a little. This is really important to team morale, and loyalty to the company. Many holiday parties also invite families for some of the event and it is an opportunity to have great family photos too!

I currently still have a few openings left for Holiday Parties and would love to speak with you about a booking, so contact me.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

3 Reasons it's time for a new corporate headshot - From a Top Toronto Corporate Headshot And Event Photographer

3 Reasons it's time for a new corporate headshot - From a Top Toronto Corporate Headshot And Event Photographer

While we've all wished it could at various points, time doesn’t stand still – which is why I’ve decided to share 3 reasons it’s time for a new corporate headshot. I know, I know. You’re probably rolling your eyes right now as you consider why it’s in a photographer’s self-interest to make this case. But what about your self-interest? How we present ourselves to the world, and the world’s perception of us, does matter. If it didn’t, you wouldn’t be getting a corporate headshot in the first place. So suspend your cynicism, and consider this:

 The 2-Year Itch

While it may seem frequent, corporate headshots should be updated every two years. In two years, our appearances can change quite a bit. Even if that change isn’t one you’re terribly happy about. I say this not to sound harsh, but because you want to look like your corporate headshot. Looking one way in a photo and another IRL will confuse people and distract from your business goals. It also may lead customers to think you’re insecure or lacking in self-confidence – and who wants that? Owning your look means owning your message.

Corporate Headshot Photographer Liz Caruana Photography LLC

There’s a Brand New You

Since your last corporate headshot, you’ve embraced a new hairstyle – one that you foresee sticking with for some time. Perhaps you’ve lost a lot of weight. Perhaps you’ve gained weight. As I mentioned above, perception matters. While you can never entirely control perception, being proactive about your corporate headshot and taking the reins will help you feel more empowered than if you left everything to chance. Rock your hairstyle. Revel in the new clothes that (hopefully!) have come with weight changes. Embrace it, don’t fight it.

You Want to Keep it Fresh

Do you want to convey that you’re busy and successful because you are? Then why have the same corporate headshots you’ve had for the last couple years? After all, you’re moving and shaking. Time has passed, styles change, sense of self and preferences have changed, etc. Updating your corporate headshot may put you back on people’s radars, which could mean new clients (or at the very least, new conversations with potential clients!)

I realize planning for a new corporate headshot may sound like a headache. But if you’ve done it before, chances are you know what you want – and therefore can get what you need (see last week’s blog for more on that). Just remember, a little effort upfront will pay off in dividends.

Corporate Headshot Photographer Liz Caruana Photography LLC

If you like this post please consider following my blog as well as my google page.

If would like to book a Toronto Corporate Headshot photoshoot with me, contact me today.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Get the right headshots for your needs (Part 3 of 3) - From a Top Toronto Corporate Headshot And Event Photographer

Get the right headshots for your needs (Part 3 of 3) - From a Top Toronto Corporate Headshot And Event Photographer

In last week’s blog, we explored additional steps one should take in order to get the right corporate headshots for his or her needs. While this blog marks the last of my 3-part series, you can expect future blogs to include more tips and tricks relevant to this topic – especially as the photography field continues to evolve and styles fall in and out of fashion. On that note, let’s get to it:

Time is of the Essence

While it sounds obvious, I can’t stress it enough: make sure to give yourself or your team enough time to have their photos taken. When considering timing, you need to factor in any travel to the corporate headshot location, last minute prep (makeup touch-ups, etc.), settling in for the photograph following feedback from the photographer, the actual photography session, and then time spent considering which photographs are your favorite. I counsel building in a minimum of 30 minutes.

When Necessary, Prep your Team

If you’ve set up the photography session for your team, chances are you’ve corresponded with your photographer a few times and have a sense of basic corporate headshot does and don’ts. My advice? Impart your learned wisdom to your team in advance of the session. For example, your team should have a sense of appropriate clothing to wear for the shoot, i.e. wearing white against white will yield a floating head, as will black against black.

Corporate Headshot Photographer Liz Caruana Photography LLC

Be Decisive Now

The term “fix it in post-production” is used far too frequently, as it seems to indicate there’s a certain ease in making dramatic changes to corporate headshots. While there is a time and a place for post production, it’s not the place for, say, changing a photo from black and white to color. In fact, this type of lighting adjustment isn’t really possible. To avoid this headache, the best course of action is to know if you want black and white versus color in advance. Then, make sure to actually convey this to your photographer! Lighting is different for black and white, and your photographer will need to make adjustments to account for contrasts, shadows and highlights.

Corporate Headshot Photographer Liz Caruana Photography LLC

Do you have additional tips in mind? Any topics you’re interested in learning more about? Comments are welcome and as always, I’d love to hear from you.

If you like this post please consider following my blog as well as my google page.

If would like to book a Toronto Corporate Headshot photoshoot with me, contact me today.

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/