san francisco personal brand photography

Top things Photoshop Can’t Fix - from a San Francisco Corporate Headshot and Event Photographer

Top things Photoshop Can’t Fix - from a San Francisco Corporate Headshot and Event Photographer

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You’ve probably heard someone say it before: why pay for professional photography when you can just ‘shop it later? But Photoshop, like any other image editing software, is far from magic. If you rely on it instead of getting good shots in the first place, you could end up with a pile of poor-quality images and regrets, and Photoshop can’t fix that! If the job at hand is “get high quality photos,” there’s no avoiding it—you’re going to need a professional photographer, not a propensity for Photoshopping. Here’s three reasons why you should avoid relying on post-production to save you: Poses and Expressions, Photographers Need Mad Skills, and Correction is Expense.

1. Poses and Expressions

Image manipulation software like Photoshop can come with some impressive features, but none of them replaces the technique and experience of a good photographer. Not every photographer knows how to fix every issue in a photo, and basics like getting the right pose or expression aren’t fixable.

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2. Photographers Need Mad Skills

There are several pitfalls of rushed, poorly-composed or improperly-lit pictures that no amount of image editing can fix. For example, problems like blur, poor focus, or too much/too little light can result in missing, washed-out or burned-out details that simply can’t be restored with editing. These are some of the main traits of a poor-quality image, and there’s no magic app that can compensate for those to turn it into a high-quality image. But getting these things right in the first place takes skill.

3. Correction is Expense

Moreover, the best image-editing software out there is expensive and complex precisely because these programs are professional tools, meant for use by experts in photography who already know they’ll be dealing with skillful camera work. Without the technique that goes into taking those shots, there won’t be much to work with! The longer the photographer or post-production expert needs to work on the photo to fix it, the more expensive it is for your company’s pocketbook. If there are major flaws with the photos, it will take a lot of extra time to fix them. On average, straightforward portrait image manipulation takes about an hour per photo (see my previous article here). It’s a myth that photographers do all their own post production, too. The majority of the time it is contracted out. The costs add up.

In short, there’s no substitute for the composition, lighting, prep work, and general expertise a real pro can bring to a shoot. Getting good shots and avoiding problems in the first place will beat messing around with retouching software that can’t solve those problems, every time.

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So the real question is this: why pay in money, time and hassle using image editors to make messy shots messier, when you can leave it to a professional who’ll be worth your time?

If you like what you’ve read in this post, why not visit and subscribe to my blog, google+, google website, and LinkedIn? And stay tuned for an upcoming post on what Photoshop and other image editors can fix!

If you’d like to book a photoshoot with San Francisco’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!


San Francisco Personal Brand Photographer, Corporate Brand Photographer, Corporate Headshot and Event Photographer  

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com

Personal Brand Photography. From Top San Francisco Personal Brand Photographer

Personal Brand Photography. From Top San Francisco Personal Brand Photographer

There are so many things I love about the Bay Area: its natural landscapes and signature landmarks, its booming tech business and the fact that there’s a taqueria on every corner (I'm partial to Taqueria Vallarta for their salsa verde). These all near the top of the list of reasons I love this area. But truly what makes this region so vibrant? The people. The artists, the students, the families, the up and comers, the movers and shakers.

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Working for over a decade as a professional photographer in San Francisco, I have been fortunate to cross paths with some of SF’s most colorful characters and am inspired by the work they create. Headshots with creative types and entrepreneurs tend to be more of a collaborative effort which is a refreshing shift from my usual pace. I delight in the opportunities I’ve had to capture these images on my camera. 

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Something I have learned over the course of my career is that a great headshot is vital for everyone, regardless of line of work or walk of life. A headshot is not just for 9 to 5’ers working for fortune 500’s or actors hitting the audition scene. Gone are the days of corny wind-blown, blown out glamour shots. These times call for an image that is as creative and unique as the work you produce. Artists, entrepreneurs and independent contractors are great candidates for creative headshots as well as developing your entire personal brand. I would love to work with you and help capture the image that represents your business, brand or skill set best.

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If you agree and want to explore further please email or give me a call 415 318 9994 to chat about your upcoming Personal Brand Photographers needs.

If you like this post please consider following my blog, as San Francisco’s Top Personal Brand, Corporate Headshot and Event Photographer. You can also find me on my google+ page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.


San Francisco Personal Brand, Corporate Headshot and Event Photographer  
375 Alabama St. 480 San Francisco CA 94110 liz@lizcaruana.com