6 Benefits of Portrait Retouching in Corporate Photography-from a top San Francisco Corporate Headshot Event and Branding Photographer and Videographer
Guest Post from Isabella and Smart Photo Editors
Portrait retouching has a special place in corporate photography because it brings a lot of benefits to the table. Find out how can portrait retouching help your company.
Portrait retouching is one of the finer arts in digital photo post-processing. But to understand why it became so important, we must go a step back. Images have been used by businesses since the dawn of the marketing era, and they’ve always been prioritized over text.
Unlike the spoken or written word, an image, be it a photograph, artwork, drawing, or graphic can communicate an idea in an instant and can also depict emotion.
Now we come back to portraits and why portrait retouching is important. Showing the photos of the highest possible quality to your potential business partners and customers is the prudent way to grow your business and build long-term relationships.
Types of Corporate Photography
There are several types of corporate photography, and portrait retouching is used in every single one of them.
Corporate portraits are the most common photos of corporate photography. In these images, the most dominant element is the face of the subject.
Corporate shoots are often captured in studios. However, this is not the case always, and the environmental portrait is the example. These images are taken in places that are relevant to business and brand identity.
Group portraits are also very popular in corporate photography. These feature at least three people, and their goal are to highlight the bond between the subjects.
Why Is Photo Retouching Recommended in Corporate Photography?
Photo retouching is a very commonly used photo editing process. Its use is not strictly tied to corporate photographs. It’s used across photography verticals including fashion, wedding, and model photography. Experts familiar with best photo retouching practices can remove wrinkles, spots, blemishes, acne, and so on.
The main goal of retouching is to improve the quality of the photo via increasing the model’s beauty and appeal. The model in the photo can be made even more attractive via the use of digital makeup. Thanks to these tools, experts can improve the skin color, texture, and tone, remove the color from eyebrows, iron out the hairstyle, eliminate lip shed, and so on.
Improved Online Presence
To improve your online presence, you must give your target audience something easy to relate to. And there’s nothing better to use than another human being. If you have an eCommerce business, adding retouched corporate photos will help your customers see who stands behind the products and services.
Also, if you have a portfolio website for your business, uploading retouched corporate portraits will help you connect better with your clients and partners. These images are usually found on the About Us page.
The Benefit vs. Cost ratio is a thing many businesses oversee when deciding whether to use retouching on portraits. Corporate portraits can end up on a catalog, a banner, ad, eCommerce website, or social media.
Making the subjects more appealing and beautiful will captivate potential customers and push them in the right direction when making a purchasing decision.
Long Term Growth
One of the main ways of fueling long-term growth is marketing. We know that marketing leverages image, sound, and text to increase brand awareness and attract people to buy more products and services from a company. Retouched corporate portraits will put you in a position to run a visual and highly effective marketing campaign.
You can leverage your firm’s publicity event to get even more attention. A professional photographer can take pictures during the event, and the photo retouching can help you get the most beautiful portraits of your employees and partners. You can share this on your website and across your social media accounts.
Look like a True Professional
How people perceive your business should always be one of your primary concerns. The better your consumers see your brand, the more value your products and services will have.
And there is no better way to give off that professional vibe than to use retouched portraits. The professional appearance will help you ensure a better position for your business in the market.
Great First Impression
It’s very hard to change the first impression people get about your corporation. This is why you should pay attention to details when fine-tuning your brand image.
Retouched portraits can easily be that wow factor that helps you stand out from the crowd. Beautiful portraits will leave a lasting impression on your clients, help you build brand awareness, and increase sales.
To inspire engagement and capture potential customers’ attention today, corporate portraits need to tell a story. Portrait retouching is the best way to achieve this by removing the unwanted details and keeping the focus on the emphasized subject.
Even if you end up with a bunch of uninteresting corporate portraits after a photo session, removing reflections, setting the contrast, and cropping the image can turn it into an eye-catching one. Retouching can also help you get rid of the excessive background and aim the attention of the target audience exactly where you want it.
If you have old corporate portraits, you no longer have to hide them because they are damaged or have faded away. There are companies that specialize in portrait retouching, and they will help you get those colors vivid once again.
The Smart Photo Editors Team is standing at your disposal to retouch your corporate portraits so that you can use them for magazines, banners, ads, catalogs, portfolio and eCommerce websites, and social media.
Here at Smart Photo Editors, we only work with experienced and licensed professionals. Our Smart Photo Editors Team will not only help you get the highest corporate portrait quality possible but also ensure the final photo format suits the needs of all potential viewers.
If you’d like to book a photoshoot with San Francisco’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!