Tips for Corporate Branding-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer
Tips for Corporate Branding-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer
It’s no secret corporate branding means a lot of things to keep track of, but a website is one of the most critical. Sometimes you just need to refresh it, and I don’t mean by pressing F5! Did you know that for a typical corporate website, you should start to think about redesign roughly every two years? There are many reasons why it might be time for a comprehensive website update, and your friendly neighbourhood corporate brand photographer is here with a few “refreshing” tips for corporate rebranding, including evolving technology, changes to your brand, and new content and other ways to keep your clients engaged.
Evolving Technology
Does your website still use Adobe Flash? You probably want to change that before the software is retired next year! But it’s about more than that. Mobile phones, tablets and other devices are always becoming more capable, but if your website’s mobile experience is staying the same, you’re actually moving backwards, because your site may look awful on the newest tech. Refreshing your site isn’t just about compatibility with the newest technologies, but also about design and aesthetics, and that can creep up on you until you’ve got a site that looks like it belongs in 2008 when you load it on a new phone.
Changes to your Brand
What if your company doesn’t do quite what it did a few years ago? What if it does, but you’ve changed how you offer services? What if you’ve just changed your official look, your logo, your colours? Presenting a unified brand means your website needs a re-do to match everything else. Sure, it’s a lot of work, and there’s a lot at stake, but it can give you the edge you’re looking for.
Keep Your Clients Engaged
It’s always a good time to think about what you’re doing to keep potential clients engaged. Do you post new content regularly to keep them coming back to your site? Is your social media presence memorable enough to keep your name out there on people’s minds? Do you have a marketing team dedicated to this, or a creative agency you’ve hired to make sure the updates keep flowing? A vibrant website is a must, and it does take work to source or generate the content you need.
One solution to help make this process easier is corporate brand photography. There’s no better time than a website redesign to make sure content like headshots or event photos are recent and up-to-date. It’s worthwhile to consider the many advantages of connecting with a skilled photographer to help in your branding efforts. You get consistent professional-quality imagery, guaranteed dates for photoshoots and reliable turnaround, and of course the intangible benefits of years of experience making the process easy and seamless.
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Toronto Corporate Headshot Event and Branding Photographer and Videographer