Freshbooks visits San Francisco from a top San Francisco Corporate Headshot Event and Branding Photographer and Videographer
FreshBooks is the source of the eponymous cloud-based accounting software, and they also know how to put on an event! I worked with the amazing Paco Arizmendi to cover one for them in San Francisco. It was an educational and enjoyable experience, but it will be forever remembered as that time when FreshBooks brought a taco truck into Dogpatch Studios.
FreshBooks got its start in my hometown of Toronto, when now-CEO Mike McDerment saved over an invoice (argh!) and decided existing office software wasn’t up to the job. Over the years, it’s seen explosive growth, starting from its first HQ in Mike’s parents’ basement to end up in its current digs in west-end Toronto’s Junction neighbourhood, strategically located near all manner of delicious food. Of course, nothing stops them from having the food come to them...
This is the event space at Dogpatch Studios in San Francisco, which FreshBooks chose for a local event. As you can see, this is quite the space for event photography! (As you’ll also see, they’ve got some truck-sized doors.) Three speakers explained how FreshBooks’s platform works for them in the small-business world to a high-energy crowd motivated to learn more about how this software and service could help them with their own businesses. There’s nothing like a keen audience.
And yes, they had a taco truck drive into the building and park in the event space. They really did. It’s hard to top that! This was an event I was happy to attend, and the photos show what a great time everyone had.
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