Why You Always Need Photos For Your Press Release - from a top san francisco corporate brand photographer
Did you just make a major company announcement and not include photos? No for real!?! Are you serious. That is a definite faux pas if you want to have eyes and ears on your company. These days if there is no photo, then it didn’t happen. I’ve worked with many a PR company including one of my faves SparkPr.
How can you always make an impact with your press release? I’ve got some suggestions for you. A few instances where it’s easy to have a photo are: a new hire, promotion, or job title and scope change you need to have an accompanying photo. There’s also the big conference that’s coming up, or the one that just past. See what I mean here?
So how can you make sure you always have a photo for the occasion? Have a photographer regularly photograph your team so you have up to date photos of everyone. Have all of your events photographed so that you can use them as a catalog to draw from for announcements. Also, it’s always a good idea to have photos of the office with and without people to be able to keep in a catalog too.
What if you’ve used all these photos already and you need more photos? Easy Peasy, you should consider photographing stories that tell the Corporate Brand Story of your company. What does that even mean? Well, the story of you and your customers, potential customers, your day to day, your prep for meetings, travel, there is so much to share about your company that it’s good to consider doing a full social media Facebook, Instagram, and Twitter, shoot to be able to have a story to tell even when it isn’t a press release. Having loyal followers and interest in your company means there is potential for growth and that you are more relevant. I offer year long plans where in just four shoots I can provide you images for the whole year!! Boom! I just made your life easier! Contact me today to chat about how I can transform your company’s social media and website imagery.
Contact me today for a quote and list of ideal locations for your next shoot.
San Francisco Personal Brand Photographer, Corporate Brand Photographer,
Corporate Headshot and Event Photographer
375 Alabama St. 480 San Francisco CA 94110 firstname.lastname@example.org