Boris Sofman of ANKI - from a top Toronto Corporate Headshot And Event Photographer
Boris Sofman of ANKI - from a top Toronto Corporate Headshot And Event Photographer
These days I'm doing a lot of corporate photography and lots of corporate headshots shoots. And while you might think that makes my job less interesting, it's done exactly the opposite. I'm constantly amazed by the unique and exciting companies that thrive here in San Francisco. Each time I accept a new corporate gig I expect something, well, corporate -- dudes in suits, stuffy boardrooms, maybe a spreadsheet or two -- and each time I am blown away by the creativity, originality, and drive that thrives here in this city.
This was certainly true when I worked with Boris Sofman of Anki, whose Anki Drive and more recently Anki Overdrive systems seek to make physical toys as adaptable (and challenging!) as video games. If you're not familiar with Anki I strongly recommend you check them out - Anki Drive is basically like a slot car racing game that uses artificial intelligence so that the cars actually learn how to beat one another on the track. Super neat!
Co-founder and CEO of Anki, Boris was a super nice guy who was really excited about having his photo taken. This was a nice treat, as some of the executives I work with are a bit uncomfortable in front of the camera. It's always great to shoot for someone who is really jazzed to be having their photo taken.
Before the shoot, we decided that we would take Boris' photos with his team, but with a focus on the track and the cars. The shoot was for a spot on the Index Ventures Newsroom site, so it was important to keep the emphasis on the product as well as them behind it. The photos turned out great - Boris and his team look very natural, and keeping the focus on the cars (and the fun!) fit well with the article and with the company's spirit.
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Toronto Corporate Headshot Event and Branding Photographer and Videographer