Top things Photoshop Can’t Fix - from a San Francisco Corporate Headshot and Event Photographer

Top things Photoshop Can’t Fix - from a San Francisco Corporate Headshot and Event Photographer

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You’ve probably heard someone say it before: why pay for professional photography when you can just ‘shop it later? But Photoshop, like any other image editing software, is far from magic. If you rely on it instead of getting good shots in the first place, you could end up with a pile of poor-quality images and regrets, and Photoshop can’t fix that! If the job at hand is “get high quality photos,” there’s no avoiding it—you’re going to need a professional photographer, not a propensity for Photoshopping. Here’s three reasons why you should avoid relying on post-production to save you: Poses and Expressions, Photographers Need Mad Skills, and Correction is Expense.

1. Poses and Expressions

Image manipulation software like Photoshop can come with some impressive features, but none of them replaces the technique and experience of a good photographer. Not every photographer knows how to fix every issue in a photo, and basics like getting the right pose or expression aren’t fixable.

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2. Photographers Need Mad Skills

There are several pitfalls of rushed, poorly-composed or improperly-lit pictures that no amount of image editing can fix. For example, problems like blur, poor focus, or too much/too little light can result in missing, washed-out or burned-out details that simply can’t be restored with editing. These are some of the main traits of a poor-quality image, and there’s no magic app that can compensate for those to turn it into a high-quality image. But getting these things right in the first place takes skill.

3. Correction is Expense

Moreover, the best image-editing software out there is expensive and complex precisely because these programs are professional tools, meant for use by experts in photography who already know they’ll be dealing with skillful camera work. Without the technique that goes into taking those shots, there won’t be much to work with! The longer the photographer or post-production expert needs to work on the photo to fix it, the more expensive it is for your company’s pocketbook. If there are major flaws with the photos, it will take a lot of extra time to fix them. On average, straightforward portrait image manipulation takes about an hour per photo (see my previous article here). It’s a myth that photographers do all their own post production, too. The majority of the time it is contracted out. The costs add up.

In short, there’s no substitute for the composition, lighting, prep work, and general expertise a real pro can bring to a shoot. Getting good shots and avoiding problems in the first place will beat messing around with retouching software that can’t solve those problems, every time.

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So the real question is this: why pay in money, time and hassle using image editors to make messy shots messier, when you can leave it to a professional who’ll be worth your time?

If you like what you’ve read in this post, why not visit and subscribe to my blog, google+, google website, and LinkedIn? And stay tuned for an upcoming post on what Photoshop and other image editors can fix!

If you’d like to book a photoshoot with San Francisco’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!


San Francisco Personal Brand Photographer, Corporate Brand Photographer, Corporate Headshot and Event Photographer  

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com

New Year Reflections for your best year yet, Top San Francisco Corporate Headshot and Event Photographer

New Year Reflections for your best year yet, Top San Francisco Corporate Headshot and Event Photographer

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The end of a calendar year and start of a new one is a natural time to reflect on the past year. 2018 was full of lessons learned (link to work-life blog), moments of pride (humble brag!) and new relationships cultivated while old ones were fostered. Here are some of the stand-out highlights from 2018:

  1. Speaking of cultivating relationships, working with new clients is something that fills this photographer’s bucket to the brim! Orbis Investment Management was a new client to me in 2018 and not only was I able to photograph them at the top of the iconic Transamerica building (a dream location!), I also put my problem solving skills to the test by shooting on a white background and flipping it to blue. Not to mention, the slanted ceilings of their space provided an additional challenge that I was thrilled to rise to (pun intended!). <insert photo from shoot>.

  2. Another new-to-me and great client was Alpine Investors. Their fabulous Marketing Director enlisted me to revamp their portraits in the style of a Vogue or Vanity Fair shoot; a challenge right up my alley as some of those renowned portrait photographers have served as my muse over the years. Final Alpine portraits are still in review but I’ll be sure to share them on my website once they’re approved.

  3. Rounding out my list of highlights was the news that I was accepted as a Personal Brand Photographer on my mentor’s vetted list! Bear with me as I humble brag for a minute because this is a BIG FREAKING DEAL!  Jamie Swanson is a powerhouse in the field of business and personal brand photography and I have been following, admiring and learning from her for years. Her screening process for mentorship is rigorous. She evaluates not just the body of work from an applicant, but skill level, communication abilities and more. She is highly respected in her field and it is an absolute honour to be accepted as a mentee, among the ranks of some incredible photographers. To say I’m looking forward to what this year has to bring in terms of learning and growing under Jamie would be an understatement! Stay tuned for more as our mentor/mentee relationship grows throughout this year.

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There you have it. Another year in the books and a great one at that. What are some of the things you’re celebrating from the past year? If you haven’t taken a moment to reflect, I encourage you to do so. It’s a great exercise and is valuable when it comes to goal-mapping for the upcoming year. I’m looking forward to adding to the tools in my kit, learning from the best in the game and meeting new clients as well as connecting with old ones. As always, I’m grateful for the support of my clients this past year. If we haven’t yet worked together, contact me today and perhaps you’ll be on my list of 2019 highlights!

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Keep followingmy blog, where I share tips, tricks and insights as one of San Francisco’s Top Corporate Headshot and Event Photographers.You can also connect with me on mygoogle+ page andLinkedIn.


San Francisco Personal Brand Photographer, Corporate Brand Photographer, Corporate Headshot and Event Photographer  

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com 

Personal Brand Photography. From Top San Francisco Personal Brand Photographer

Personal Brand Photography. From Top San Francisco Personal Brand Photographer

There are so many things I love about the Bay Area: its natural landscapes and signature landmarks, its booming tech business and the fact that there’s a taqueria on every corner (I'm partial to Taqueria Vallarta for their salsa verde). These all near the top of the list of reasons I love this area. But truly what makes this region so vibrant? The people. The artists, the students, the families, the up and comers, the movers and shakers.

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Working for over a decade as a professional photographer in San Francisco, I have been fortunate to cross paths with some of SF’s most colorful characters and am inspired by the work they create. Headshots with creative types and entrepreneurs tend to be more of a collaborative effort which is a refreshing shift from my usual pace. I delight in the opportunities I’ve had to capture these images on my camera. 

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Something I have learned over the course of my career is that a great headshot is vital for everyone, regardless of line of work or walk of life. A headshot is not just for 9 to 5’ers working for fortune 500’s or actors hitting the audition scene. Gone are the days of corny wind-blown, blown out glamour shots. These times call for an image that is as creative and unique as the work you produce. Artists, entrepreneurs and independent contractors are great candidates for creative headshots as well as developing your entire personal brand. I would love to work with you and help capture the image that represents your business, brand or skill set best.

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If you agree and want to explore further please email or give me a call 415 318 9994 to chat about your upcoming Personal Brand Photographers needs.

If you like this post please consider following my blog, as San Francisco’s Top Personal Brand, Corporate Headshot and Event Photographer. You can also find me on my google+ page and LinkedIn.

Contact me today for a quote and list of ideal locations for your next shoot.


San Francisco Personal Brand, Corporate Headshot and Event Photographer  
375 Alabama St. 480 San Francisco CA 94110 liz@lizcaruana.com