I still remember shooting with Derek Gillaspy of SmartRecruiters, former VP with Findly. Our shoot started with two shots, but then we added a creative third shot of him showing how he did his job on a white board. We used clear glass and he sketched out his plans — the photos that resulted were different, honest, genuine.
Derek’s shoot was such a great experience, I asked him to share some of his tips for making your next corporate shoot as good as it can be — he thought a few things were really important:
- Get instant feedback and choose photos while you are still in the outfit and can correct/fix
- Incorporate yourself somehow
- Do one fun, out of the box shot that you create in the moment
“We did all 3, and for professional spots like LinkedIn - I use the more professional looking headshot with the office in the background,” Derek says, “But many other places, I use the photo of me drawing on a see-through glass wall. That is my true, authentic self. I don't exist to relay marketing messages to clients, I seek mutual education live and on the whiteboard together. That's how we find solutions that add value.”
As inspired as I was by that shoot, I thought I would ask Derek if a photograph has ever inspired him. Here’s what he had to say:
In 1973, the world saw a super horse race among mortals. Secretariat set the record at the Kentucky Derby, and the time still stands today forty-two years later. Technology, drugs, trainers, and equipment have all progressed, but no horse is a match for the horse from '73. He went on the win the triple crown, the last horse to do so.
This inspires me because even with the parity that is created with technology, shared easy to access knowledge (the internet), how you boil all of that up with a mixture of attitude and determination can still set people miles apart from one another. This photo inspires me to reach for heights that great. It is signed by the jockey that rode him.
Let a photograph inspire you today and see where it can take you.