People who joke about the death of radio probably haven't met Chloe Veltmen, a Senior Arts Editor at KQED, where she is helping to develop the major public media organization's cross-patform arts coverage. She also happens to be one of the most wonderful people I've had the chance to shoot, with a huge heart of gold and who was a true pleasure to photograph.
Like many of my clients, Chloe was really nervous at first but quickly warmed up as we went through the preparation for her shoot. When discussing the shoot in advance, she asked to be photographed in a natural setting, as it reflected her personality. I love suggestions like this and really ran with it, choosing a spot in front of a lake in Golden Gate Park for our location so she would have natural light on her from all sides.
We also spent a lot of time talking about wardrobe and makeup. Again, Chloe wanted to keep this very low key, just as the setting, and originally did not want to be wearing any makeup or have anything special done to her hair. Here we had to strike a compromise, as "the natural look" does not always look so natural on camera. Instead, we used a little powder to keep shine down and some lip balm -- these are usually the bare minimum to look good on camera. Some clients want to rush through these panning steps, but finding the perfect location and the perfect outfit for that setting are incredibly important and can have a huge impact on the photos we take.
In the end our compromise worked! The results were stunning, with Chloe looking natural, confident, and amazing. She's able to use photos from our shoot on LinkedIn, her own site, and for promo everywhere.