While we've all wished it could at various points, time doesn’t stand still – which is why I’ve decided to share 3 reasons it’s time for a new corporate headshot. I know, I know. You’re probably rolling your eyes right now as you consider why it’s in a photographer’s self-interest to make this case. But what about your self-interest? How we present ourselves to the world, and the world’s perception of us, does matter. If it didn’t, you wouldn’t be getting a corporate headshot in the first place. So suspend your cynicism, and consider this:
The 2-Year Itch
While it may seem frequent, corporate headshots should be updated every two years. In two years, our appearances can change quite a bit. Even if that change isn’t one you’re terribly happy about. I say this not to sound harsh, but because you want to look like your corporate headshot. Looking one way in a photo and another IRL will confuse people and distract from your business goals. It also may lead customers to think you’re insecure or lacking in self-confidence – and who wants that? Owning your look means owning your message.
There’s a Brand New You
Since your last corporate headshot, you’ve embraced a new hairstyle – one that you foresee sticking with for some time. Perhaps you’ve lost a lot of weight. Perhaps you’ve gained weight. As I mentioned above, perception matters. While you can never entirely control perception, being proactive about your corporate headshot and taking the reins will help you feel more empowered than if you left everything to chance. Rock your hairstyle. Revel in the new clothes that (hopefully!) have come with weight changes. Embrace it, don’t fight it.
You Want to Keep it Fresh
Do you want to convey that you’re busy and successful because you are? Then why have the same corporate headshots you’ve had for the last couple years? After all, you’re moving and shaking. Time has passed, styles change, sense of self and preferences have changed, etc. Updating your corporate headshot may put you back on people’s radars, which could mean new clients (or at the very least, new conversations with potential clients!)
I realize planning for a new corporate headshot may sound like a headache. But if you’ve done it before, chances are you know what you want – and therefore can get what you need (see last week’s blog for more on that). Just remember, a little effort upfront will pay off in dividends.