What’s the difference between a decent LinkedIn profile and a great one? Since it’s LinkedIn measuring it I’m willing to bet it’s actually related to some algorithm around how many recommendations you’ve got multiplied by your use of optimized keywords, but until I can prove otherwise I’m going to say it comes down to the quality of the photo you use in your profile.
I’ve only used two photos in the eight years I’ve been on LinkedIn and both were only barely passable as anything resembling “professional”. With my library consisting of a tightly cropped band photo and a post-salon selfie, I’ll be the first to tell you that a good headshot is something I’ve needed for a long time. While I’ll probably wait for the next time my friend Liz is in town, this is something you can fix for your employees right away.
Think about it like this:
- LinkedIn is the new business card. Most companies still provide their employees with printed business cards, and usually at considerable expense. It’s considered a must-do for employee morale, and helps workers feels like they belong. But in a world where you’re more likely to share your LinkedIn profile than you are to hand out a business card, a good headshot becomes absolutely critical. Providing an opportunity for your team to get a great headshots will have the same positive impact on morale as shelling out for another 5000 business cards.
- Your employees are your brand. They’re your greatest ambassadors, and helping them present your company and its culture to the world in a consistent way goes further than a fleet of the most talented marketers ever could. Investing in a shoot for your employees to get their headshots done helps consistency to the face of your brand in the marketplace.
Start with an idea of your budget and any overriding themes or looks you want to have and your photographer will take it from there, providing a complete estimate for time and cost, ideas for bringing your brand to life, and tips for your employees to get the most of out the shoot.
While many companies today have decided to simply leave headshots up to the individual employee, I personally believe this is a missed opportunity to improve morale and build a brand that we see some forward thinking companies, particularly in Technology, really starting to embrace.